Chrysler’s Jeep division has just announced pricing for the all-new 2011 Grand Cherokee and they will be starting at a manufacturer’s retail price of $32,995 including destination.

2011 Jeep Grand Cherokee

The new Grand Cherokee will hit Jeep showrooms by the beginning of next month.

This new Grand Cherokee will be available with a couple of engine choices and three trim levels. The engines will be an all-new

The likes of the Dodge Ram pickup and Jeep Grand Cherokee will be getting a new subcompact companion on showrooms floors.

Fiat, the new guiding force at Chrysler, says it will start selling its 500 hatchback in Chrysler showrooms in about 18 months.

Automotive News reports that the 500 will be the sole model to arrive in the American car company's showrooms, wearing a Fiat badge. A future range of Chryslers and Dodges and Jeeps will share platforms with Fiats, but will carry their

This is one thought that hatched over the past long weekend. When you combine the effects of the bad economy with actions of embattled manufacturers along with the Fed's new CAFE standards, what does this mean for enthusiasts or wannabe enthusiasts who have been considering a new vehicle purchase? My mind came up with "Instant Classics."

Today's Instant Classics are those cars that warrant an enthusiast's attention based on style and

Alfa Romeo has been toying with the idea of returning to America for years, but now that Fiat CEO Sergio Marchionne is working from Auburn Hills, the time seems more ripe than ever as details emerge on Fiat/Chrysler's strategy vis-a-vis the North American market. While Marchionne implements management restructuring designed to reduce Chrysler's executive hierarchy and separate its divisions into more independent units, a product strategy is rapidly being put into place to make up for lost time

We're not all marketing professionals, but we understand that it's good to be proactive in advertising. Which is why, as much as it pains us, we're going to give Chrysler a pass on its new branding campaign.

Set to launch this Monday, the campaign centers on this tag: "We’re building a new car company. Come see what we’re building for you." Sounds robust and manly, no? Active, like they're building something,

It's official--Chrysler has filed for Chapter 11 bankruptcy protection. Now the long task of sorting out the good from the bad at the storied automaker, with the added task of joining hand in hand with Italy's Fiat Group to build a new Chrysler with a new range of small cars.

You might have questions about shopping for a new Chrysler today, and those are easy to answer. Yes, you're safe to buy--the government says it's going to back your warranty. Yes, Chrysler will be here in its current form for

There's a lot more Chrysler news today, and for fans of the company and its brands, most of it isn't good.

The worst so far: the Dodge Viper and the Jeep Wrangler may be axed entirely. This comes from a document filed by Robert Manzo, the executive director of Capstone Group, LLC, who's been brought in as a sort of "expert witness" speaking in favor of the Chrysler/Fiat marriage. Manzo presents a liquidation analysis which "assumes four car lines are sold as going concerns

In the midst of being taken over by Fiat ("alliance" sounds too egalitarian) and filing for Chapter 11 bankruptcy last week, Chrysler LLC fears that potential shoppers might forget that it's still in the business of selling cars and trucks. This sounds like a job for the Marketing Dept.! The automaker's message makers ran the ad you see here (click to enlarge) in "dozens of major newspapers across the country" over the weekend as part of its new "We Build" ad campaign. The tagline "We're Building a New Car Company" is accompanied by the 2011 Jeep Grand