When Hyundai rolled out its Hyundai Assurance plan on January 3 of this year, it was a little surprising that more automakers didn’t follow suit. And now it’s clear that the program, which recognized the economic plight of consumers by promising to set them free of financial obligations if they became jobless, did a lot [...]

Final details about the federal government’s new Cash-for-Clunkers program–clunkily and officially titled the “Car Allowance Rebate System”–won’t be released until July 23, but that hasn’t stopped Hyundai from getting a jump on the competition. Hoping to ride the wave of great publicity it’s received for its Car of the Year award, its successful Assurance Program, [...]

In case you’ve been trapped in a cubicle for the past few months, it’s summer again, and that means gas prices are making their march back up toward their peak. While fears of $4 per gallon gas aren’t prominent – yet – Hyundai is pre-empting the rise with a promise of $1.49 gas for a [...]

Way back in December, at the beginning of the Chrysler/GM bailout, back when everyone was afraid to utter the word “bankruptcy”, the third member of Detroit’s Big Three saw opportunity–specifically, the opportunity to make itself shiny and new. In much of Ford’s PR, the company expressed sympathy for its failing rivals while simultaneously refusing bailout [...]

Hyundai has been on a roll in recent months, and it looks like the Korean automaker is gearing up to capitalize on all that good publicity by launching a new luxury brand. Well, sort of. Eventually. Speaking in New York last Friday, Hyundai Motor America President/CEO John Krafcik said that he’s hoping to help Hyundai [...]

The Hyundai Assurance program may well go down as the most innovative and perhaps successful marketing campaign of 2009. The program was so perfect for our economic times that General Motors and Ford eventually followed suit with very similar offers. But according to The New York Times, Hyundai’s marketing magic may have worn out with [...]