Chrysler's Articles

Chrysler to send existing customers $1,000 certificate to stoke sales


chrysler-to-send-existing-customers-1000-certificate-to-stoke-sales During a dealer web-cast, Chrysler announced plans to send certificates worth $1,000 towards the purchase of a new vehicle to existing customers in an attempt to boost the automaker's sales during Chapter 11 reorganization. The certificates will be joined by a letter from Chrysler CEO Robert Nardelli (if you get one, we want a copy),

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GM, Chrysler get cold shoulder from consumers, report says


chryslerGeneral Motors and Chrysler clearly have an image problem. In a classic case of: "It's not me--it's you," fewer consumers are considering the two Detroit automakers in the wake of their pleas for government assistance and bankruptcy rumors. The share of buyers who would make a GM car their primary choice fell 12 percent, and the share of Chrysler intenders dropped by one third, according to a study released Thursday by CNW Research of Bandon, Ore.The winner: Ford. The company has not sought government aid--thus avoiding the public humiliation of being lumped with the nation's foundering financial institutions. Its consideration level rose nearly 12 percent, perhaps a sign the Blue Oval is picking up the slack with American-oriented consumers.

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